• Trade Manager

    Anheuser-BuschNew York, NY 10259

    Job #1191753208

  • Trade Manager

    For more than 165 years, Anheuser-Busch has been woven intothe cultural fabric of the United States, carrying on a legacy of brewinggreat-tasting, high-quality beers that have satisfied beer drinkers forgenerations. Today, we own and operate 23 breweries, 20 distributorships and 22agricultural and packaging facilities, and have more than 18,000 colleaguesacross the United States. We are home to several of America's most recognizablebeer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois,as well as a number of regional brands that provide beer drinkers with a choiceof the best-tasting craft beers in the industry.

    From responsible drinking programs and emergency drinkingwater donations to industry-leading sustainability efforts, we are guided byour unwavering commitment to supporting the communities we call home.

    We are a company that believes our people are our greatestasset. We believe in the spirit of ownership because our employees take resultspersonally and want to build something great together. We value talentedemployees who aren't afraid to be bold, resourceful, and committed. AtAnheuser-Busch, it's not about what you studied or where you worked, it's aboutwhat you can do. If you see yourself working for a company that allows you toexcel at the pace of your talent, then a career at Anheuser-Busch may be foryou.

    As America's leading brewer, Anheuser-Busch is committed tofinding innovative ways to continually improve. It's this kind of thinking thatcreates a unique work environment by rewarding talent, celebrating diversityand encouraging forward thinking. All qualified applicants will receiveconsideration for employment without regard to race, color, religion, sex,sexual orientation, gender identity, national origin, protected veteran status,disability status or any other characteristic protected by applicable law.

    For more information, visitwww.anheuserbusch.comor followAnheuser-Busch onLinkedIn,Twitter,FacebookandInstagram

    As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

    Description

    BABE Wine is seeking a Trade Manager to join our fast-growing team.Our company is an energetic place with highly-connected employees - we're not your typical wine company.Now with the backing of Anheuser-Busch, we have big ambitions and are looking for a dynamic individual who can leadthe creation and development of channel strategy and brand retail programming for BABE.

    In this highly cross-functional role, s/he will develop collateral in partnership with the BABE marketing team and oversee the cascade of the brand strategy, ensuring buy-in and understanding down to the field sales level.

    RESPONSIBILITIES

    • Use shopper, category, and occasion insights to develop customer and consumer connected solutions in brand retail programming.

    • Collaborate with Marketing to develop below the line programming calendar ensuring adherence to trimester and chain planning cycles.

    • Establish and cascade standards for best in class canned wine category execution, ensuring that brand campaigns are always translated through the line.

    • Develop and cascade execution playbooks to ensure channel and brand strategy is executed in the field.

    • Create and implement cross-merchandising partnerships to develop dual-category solutions and enhance brand purpose.

    • Drive sales volume through sell in and customization of creative promotional solutions and retail hooks while maintaining brand image and connection to the consumer.

    • Work closely with chain teams to develop custom channel brand programs to deliver high execution and lift result.

    • Manage collaboration of internal and external team from project inception to in-market execution of retail programming that delivers profitable sales results.

    • Provide analysis and gather feedback on brand programming and competitive activity for continuous improvement.

    REQUIREMENTS

    • Bachelor's Degree required

    • 5-7 years of sales and marketing experience

    • Strong communication skills both external and internal, required

    • Excellent cross-functional collaborator

    • Proficiency in PowerPoint, Excel and internal system tools, required

    • Must possess an in-depth knowledge of beverage / consumer goods industry

    • Wine experience preferred

    Qualifications

    REQUIREMENTS

    • Bachelor's Degree required

    • 5-7 years of sales and marketing experience

    • Strong communication skills both external and internal, required

    • Excellent cross-functional collaborator

    • Proficiency in PowerPoint, Excel and internal system tools,required

    • Must possess an in-depth knowledge of beverage / consumer goodsindustry

    • Wine experience preferred

    Job Marketing

    Primary Location United States-New York-New York City-Commercial Strategy Office (CSO)

    Schedule Full-time

    Job Type Permanent

    Req ID 20002984

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