Goop’s controversial ‘Diapér’ stunt: 4 lessons for PR pros to consider

Whether you think the stunt was brilliant or a flop, there are takeaways for your next campaign. Goop, the luxury brand helmed by Gwyneth Paltrow, recently announced it was launching a diaper. A “Diapér,” to be exact. “They’re lined with virgin alpaca wool, fastened with amber crystals, and infused with the scent of jasmine and […] The post Goop’s controversial ‘Diapér’ stunt: 4 lessons for PR pros to consider appeared first on PR Daily....