Fifteen years ago, Corvas Brinkerhoff, cofounder of the immersive arts experience Meow Wolf, was relaxing at a Japanese-style bathhouse in Santa Fe. That’s when he was struck by the idea that would eventually become his next big business venture. “I started getting flooded with images of how immersive art and steam and saunas and cold plunges could be integrated [into a bathhouse],” Brinkerhoff says. “It was a very direct experience of being really inspired.” Now, Brinkerhoff...
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